In 2014 Moe Hammoud and I were sitting outside a barbershop in Bankstown Square, we wanted to re brand an existing barbershop and so Moe & Co was born.
The initial barbershop concept was to have a shop in a funky, urban busy style to draw clients in, No Appointments – Walk ins Only with the tag line “Play FIFA while you wait.”
2014 – 2022 MGDA Studio Key Work:
- Original Logo and Branding, then in 2016 re branding of Moe and Co.
- Website, Socials & Marketing
- Leasing Proposals
- Interior Design assistance with Hoarding and internal signage across all stores Australia Wide
- Moe and Co SuperDeluxe Hair Brand product packaging design – hair sprays and waxes. name and all branding.
- Designed FRESH AF Line of hair products and store concept
- Photoshoots, social media content and management
- 2018 – 2019 Managed Social Media Junior Assistant
- 2018 – 2020 Development of Barber school Collage of Mens Barbering “COMB Australia” (project closed due to COVID)
- 2020 Created all marketing templates and brand guides to pass on all work.
ABOUT THE BRAND
In 2014 the Moe & Co. vision was to become a leading hair salon brand – known for its eye catching spaces, friendly atmosphere, professionally trained staff with an outstanding reputation for excellence in the hair industry.
It all started with the idea to have a hair salon that shake’s up the hairdressing industry moving away from the “white sterile” hair salon environment. To create a fun, funky and visually engaging space that is family friendly with a great atmosphere created by friendly – customer service focused staff offering quality hair services at a competitive price point.
By 2020 there are over 50 locally owned and operated MOE & Co. hair salons, wrapped up in a funky barbershop style, conveniently located in shopping centres and regional hubs around Australia. Offering quality on trend hair services for the whole family. Where we believe all walk-ins are welcome and no appointments necessary.
YOUR LOCAL – WE ADAPT TO MAKE YOU FEEL AT HOME
In 2018 Bold neon elements have been brought in recently to keep things fun and bright, but also the shop design is carefully considered when opening in specific areas. Where certain demographics prevail we adapt. A great example of this is our store which has a private hijab room to cater for women who cover their hair. Another would be our Bendigo regional shop in Victoria where we brought in a patriotic Australian vibe with bold wallpaper featuring native plants and birds.
Stanhope Garden’s store in NSW features a split layout where the women’s area is glam and separate from the classic MOE & Co. barber shop side.
This evolution in store design is built on our core values, where we are versatile and not stuck in a corporate cookie cutter mold like other big multi location brands. We love the challenge of catering our spaces specifically to local communities to make everyone feel welcome.